Content marketing is a relatively new term and new practice for many businesses. It is an opportunity to engage more deeply with your customers by publishing blog posts, videos, infographics, e-books and other.
This type of marketing is perfect for small businesses on the rise, as it is the cheapest way of promotion. Before engaging in this project, you need to have a good content marketing strategy, so the guys from Comalytics (Cape Town based Ecommerce and setup and design company) have shared some tips that might come in handy when deciding on this type of advertising.
Building a Strategy
Many people skip this step and go directly to work, but precisely defining content marketing strategy is the most important step in the process.
Determining marketing goals, audience and creating a schedule is the basis and cannot be left out and neglected. After finishing the project and placing it out in the world, you need to get back to these three factors and see if you have met with your expectations.
Remember that you cannot advertise if you do not define yourself, what in other words means – you need to understand your own purpose. This you do by designing a content marketing mission statement, that is used for setting the general idea.
With this statement you declare who you are and why do you exist. It needs to include: core audience target, the information about the product, and the outcomes. Do not forget that content marketing is not just about what you sell, but what you stand for.
After you have decided on the basics, you need to estimate the amount of time you are going to need to realize your project. If you and your team have some previous experience in content marketing, or you are just creative, then creating a content should not take too much time.
All you need to remember content-related is that it should be written around trending topics, and what is currently popular can be easily discovered on social media.
However, if you do not think that you will be that skilful in realizing your project on your own, it might be a good content marketing strategy to hire someone to help you. Your ideas might be good but you are not able to realize them yourself.
If for example you want to make a video, you might need to hire a graphic designer or someone else with experience in that field. You are probably also going to need an analyst – a professional that is going to tell you which pages are most popular and which ones are the best choice for your advertisement.
When deciding on the form your advertising is going to take, it is good to know your audience. People today do not have much time to stop and analyse longer pieces of writing, so videos and images are probably the best choice. Having that in mind, keep the content short, effective, and easily consumable in under a minute.
Following these five simple rules will ensure you a success in content marketing. It is a good way for small businesses on the rise to promote themselves and their products, without investing ridiculous amounts of money.