SEO stands for “search engine optimization.” In humble terms, it means the course of taming your website to increase your visibility for relevant searches. The better the prominence of your pages in search results, the more likely you will attract care and attract existing and possible customers to your business.
How does SEO work?
Search engines like Google and Bing use bots to crawl pages on the web, switch from one website to another, gather information about those pages, and index them. The algorithms then analyze the index pages using hundreds of ranking factors or signals to determine the order in which the pages should appear in the search results for a particular query.
Search ranking factors can view as substitutes for aspects of the user experience. Our Periodic Table of SEO Factors divides the factors into six main categories and weights, each based on their general relevance to SEO. For example, content quality and keyword research are key factors in content optimization, and crawling, and mobile compatibility are important factors in website architecture.
Search algorithms used to display relevant and authoritative pages and to provide users with an efficient search experience. Optimizing your website and content with these issues in mind can help your pages rank higher in search grades.
Why is SEO important to marketing?
SEO is a crucial part of digital marketing as trillions of searches are achieved every year, often with the company’s intent to find info about products and services. Search is usually the primary basis of digital traffic for products and accompaniments other marketing channels. Better visibility and ranking in search results than your competition can have a significant impact on your results.
However, in recent years, search results have evolved to provide users with more direct answers and information to help users stay on the results page rather than redirect them to other websites.
Also, note that features such as extensive results and knowledge windows in search results increase visibility and can provide users with more information about your company directly in the results.