Fashion keeps changing because innovation is its inherent nature. Any innovation is called so far a short period of time. When a new fashion gets popular, it spreads to all parts and those who follow do not find novelty in that fashion. This is the reason why they make changes in fashion and the mass also reflects the same change in their styles. This has become ongoing process, which keeps the fashion changing regularly. People follow fashion because most of them like to feel youthful and to look different because fashion is perceived as young and innovative.
So, by following fashion, people can actually satisfy their desire to feel and look youthful and hence they keep following fashion. Mostly females are more inclined towards fashion. Traditionally, they have been the symbol of beauty in the societies so that the society has always focused on them for enhancements and innovations in their appearance, clothes, jewellery and so on. This is the reason we can see more fashion products are prepared by keeping female customers in focus. On top of it, to look fashionable and beautiful is perceived as a feminine characteristic. However, the trend is changing these days and we can find males are also actively participating in fashion and related products, but still, I should say that females outnumber males in following the fashion.
Today’s young generation prefers a variety of clothes and styles. Males prefer T-shirts, short shirts, cap, cargo and denim trousers and so on. Females prefer T-shirts, cotton or synthetic tops, skirts, trousers of denim or cotton and salwar kameez and other trendy outfits. Marketing, publicity and impressive presentation are given great importance in the present era. In such an environment one has to be aware of his/her appearance in order to get better acceptance at work. Moreover, fashion as an industry is spreading its wings to all classes of people. Thus, there is an inclination in the minds of people towards fashion and their looks. Therefore, we find many people are paying a lot of attention their appearance.