Top results on search engine result pages are critical for a business. Traffic always comes on those top 4-5 websites that appear after a search/query. Search engine optimization is a way to rank on top of the result page for a particular keyword. SEO is an organic way of marketing where you don't have to pay platform charges like FB and Google ads. And if done right, it can generate a lot of revenue. Let's understand how to hire an SEO freelancer for your business in India.

 Decide on your SEO needs

Decide why you need SEO in the first place. You want more traffic, more leads, or maybe more sales. Your website will be optimized according to your business goals. You can hire an SEO consultant to conduct an audit and prepare a checklist for you. If your SEO needs exceed a freelancer's capacity, you might have to hire an in-house team for SEO.

  job posting

Following the rise of gig freelance workers, many people are quitting their job to go freelance. You will have plenty of choices to choose an SEO freelancer in India. Visit job boards and freelance services . Platforms like Upwork, Fiverr, and Gig4u have an excellent network of SEO freelancers. Post a gig of hiring an SEO freelancer. Make sure you mention all specificities in your post to avoid confusion. Social media like Facebook, LinkedIn, and Twitter can also help you find the perfect freelancer. Create a post with relevant hashtags to increase visibility and get more candidates. Lastly, you can ask your network to recommend a good SEO freelancer they have worked with.

 Interview and onboarding

After getting enough candidates, it's time to choose the perfect one. Let's say you chose the wrong freelancer. If the freelancer does some malpractices or black-hat SEO, the reputation of your domain can go for a toss. It's necessary to choose the right freelancer. Taking an interview will help you get to know your candidates better. Skills like keyword research, on-page and off-page SEO, and link building are non-negotiable. Content creation and strategy are complimentary but can be excluded in some cases. Pick one with a strong portfolio and good reviews. Give your potential candidate a test project to check the quality and understand how this professional relationship will go.

 And there you go. Now you have the perfect SEO freelancer for your business. Freelance marketing consultants and freelance SEO experts can boost your revenue and help you achieve your business goals. Choosing the wrong person will have some bad consequences. So, make sure you follow the guide correctly.