Sales representatives and marketing nerds work well together and can share information and strategies to close more sales. In addition to providing better marketing and sales information, sales teams also face extensive research that can lead to missed sales opportunities. With account-based marketing, sales reps can focus on more likely accounts and close more deals in less time. This article will cover the advantages of account-based marketing and why they're a powerful team member.

Passion for data

There's a real passion for data among marketing nerds. You may have heard of open data, or you may have worked in the field yourself. In either case, you need to cultivate an interest in numbers. After all, data is like wine. The best way to learn more about the business of data is to dive in and start applying it in a small side project. But beware of skepticism - you'll only end up disappointed.

Focus on quality of leads

For those who are nitpicky about marketing, focusing on lead quality is an obvious way to improve ROI. Focusing on quality means reducing the number of leads in a marketing funnel, and shifting resources accordingly. That means fewer leads, but more targeted, higher-quality leads. And, with fewer leads, less resources are wasted. As a result, you'll see more sales conversions and revenue growth.

Focus on lead quality increases conversion rates. It increases the lifetime value of a customer, which means that the investment of resources in lead acquisition will be worthwhile when the customer turns into a paying client. In addition to boosting customer lifetime value, nurturing a relationship with your leads will ensure long-term loyalty, increasing ROI over time. However, this strategy has its disadvantages. Let's examine why quality is more important than quantity.

Avoidance of details

In 2010, Sweeny et al. defined "information avoidance" and thoroughly documented its implications. Since then, a plethora of studies have examined the concept and its impact on decision-making. Most have focused on the need to make sense of the world, and thus, seek details in order to reduce uncertainty and make sense of it. However, few studies have focused on decision-relevant information, such as price tags, products, or services.

While it was not widely understood until the 1980s, people have been conscious of it. Studies like the 1985 HIV test showed that sixty percent of men failed to follow up. This demonstrates the dangers of ignoring detailed information. Researchers are beginning to address the underlying causes of information avoidance, including the psychological effects of information overload. Regardless of the reason, the goal is to help individuals develop strategies to combat the effects of information overload and information avoidance.

Account-based marketing

Marketing nerds and sales reps can work together to achieve success with account-based marketing. Both teams face the same challenges: extensive research, which often leads to missed sales opportunities. Account-based marketing allows sales reps to focus their efforts on more likely accounts, resulting in higher productivity and faster closes. If you've been thinking about using account-based marketing to drive revenue growth, here are some tips for your team to follow.

First, you need to understand that account-based marketing is all about the customer. Buyers don't want sales calls and marketing emails. They want personal and relevant communications that address their needs across the buyer's journey. Account-based sales, in turn, can meet customer needs throughout the entire lifecycle. Terminus, a B2B software company, found that 86% of its customers were satisfied with its account-based marketing strategy.

Being part of a team

Being part of a team for marketing NERDS isn't just about writing blog posts. The entire marketing effort needs to be executed properly. Your blog post isn't going to help your marketing efforts if it's promoted on the wrong channel, or if your website isn't optimized for mobile devices. Marketing nerds suggest keywords, redesign user interfaces, and analyze blog post performance.

The world of digital marketing is constantly changing and evolving, and you need to be adaptable and open to new ideas to stay ahead of the competition. A team of digital marketing nerds is an absolute must for anyone who wants to succeed in this field. They thrive in environments that require them to think outside the box, look at things in a new way, and come up with innovative ideas. Whether you're a digital marketing nerd or not, there are certain things you should look for in a marketing team.