You might have seen that people search for ghostwriters for hire to ease the entire writing process of their book. They get to dictate a story and plot in a series of interviews and calls, and the end result is a complete, readable book that the author doesn't write, but the author gets the credit.

 

Now, this might seem that this one ghostwriter is just a person who's paid to give away the credit of their work, but that isn't the whole story. Ghostwriters are experienced, and their writing abilities come with great talents outside the scope of simply writing books.

 

The multitalented ghostwriters in marketing:

It might come as a surprise, but ghostwriters also have been very impactful in marketing campaigns for many companies too. This is because they aren't just book writers, but they're also creators, blog posters, and professionals in catering to the nuances required for different niches and platforms.

 

When a company hires a book writers, it's likely that they'll have experience in writing on a plethora of different topics and niches. This skillset of ghostwriters has been put to good use quite well in search engine optimization (SEO), which plays a huge role in digital marketing. 

 

Ghostwriters and SEO:

SEO requires the right use of keywords at the right places, and especially in blogs. Onsite blogs have to be well maintained with correctly optimized keywords.

 

Sometimes a ghostwriter may even be very skilled with the niche of the website and service providers, giving them and the company that hired them an edge in the market. With all their writing experience, they are also quite skilled in catching grammatical and spelling errors.

 

Ghostwriters are usually equipped with sophisticated writing tools which help them understand which keywords can potentially convert readers into customers. Not only this, the more a company's hired ghostwriter is involved with them, the more likely it is that the writer can come up with unique ideas and content for the company's blogs.

 

Putting all of these together, your ghostwriter can help you carve a very specific marketing plan.

 

Do successful people and businesses hire ghostwriters?

It's improbable that successful entrepreneurs and businesses write all of their content by themselves. They're too busy focusing on the business and clients' side of things to plan the content on their website. As a result, most of the content on their website is outsourced and ghostwritten.

 

Do successful entrepreneurs have the time to manage their businesses while getting the time to write their books and blogs to perfection? Entrepreneurs are too busy catering to their clients and focusing their time and effort on other areas in the business. So, as a result, their blogs and websites are usually handled by ghostwriters.

 

 

Just think about it. Wasn't Mother Teresa of Calcutta too occupied with her travels all over the world? So how did she manage the time to write a book all by herself? It was because she most probably had it ghostwritten for her.

 

The businessman does the business work, and the writer does the writing. This is because writing isn't everyone's cup of tea, and not everyone has the time for it. On top of that, content creation and management requires a substantial amount of time and effort on the website.

 

Investing in a ghostwriter to manage and write your content pays dividends because a well-planned website will only attract more potential customers.

 

If you're a business owner looking to scale your business, and you want to invest in an agency that your return on investment will be worth it.

 

What to look for in a ghostwriter for your business?

You may not be fully aware of the ghostwriters' skillset because they might not share every piece of their works under confidentiality contracts. However, when you're looking for the right ghostwriter for your business these are some of the things you need to keep a close eye on:

 

• They are flexible in writing for different aspects of the business, all the while delivering on deadlines. Of course, you won't be updating your website by constantly writing about one product or service. Flexibility is important.
• They should be up-to-date about the trends in the industry.
• They should be analytical and thoughtful. In addition to simply understanding your business and putting them in words, they should understand how the data and analytics of your business can be converted and promoted into valuable and marketable insights for content creation.
• They should be aware of the best practices in SEO. SEO-oriented content will attract more traffic to your website.
• Is the ghostwriter willing to work within your budget? It's true that experienced ghostwriters will charge more. An average hourly pay for a ghostwriter is $35.61 in the United States. So plan your budget accordingly.