In 2005 I was determined to test the strength of my new brand name via a professional survey company. Knowing how much I believed in it wasn't enough; I had to find out what objective consumers would think about it when seeing it initially. By this time my trademarked name was approved in the United States and filed or registered in over thirty foreign countries. The name was legally protected in addition to it may will be in a large number of countries due to my global vision of this remarkable name. However, wouldn't it catch the consumer's eye, or higher importantly, their pocketbook? Here is a research study of my experiences in solid world researching the market.
In 2005, I had already created a cool product brand name and needed to know how to better reach my target market. So I contracted with two companies: one a web development to generate an informational website as well as the second would have been a market research company. The focus ended up being to tell others about my new brand name.
While the item website was under construction, we started with all the development of an online survey. This survey was deployed nationally to have the broadest consumer response possible. Some of the interesting highlights that this survey revealed were that:
64% of the respondents were open and receptive for the new brand - This was important to me, since it meant people liked the name.
The three most likely product categories to relate the manufacturer with were:(a) safety and first aid products; (b) personal health/hygiene products, and (c) over-the-counter pharmaceuticals.
Over 50% in the respondents selected the manufacturer to seem on bandages, joint ointments, sports/energy drinks and cold medications/allergy relief.
They even provided nine descriptive terms that consumers chose: HealingComfortingSupportiveDependableReassuring ReliableSoothingSecureSafe
These adjectives arrive at through our general market trends are connotations that a majority of manufacturers sooo want to have associated with their product name!
Why was it important to determine adjectives? Because these connotations took over as keywords we used in creating all marketing materials. We wished to use words that resonated with consumers.
Based upon the survey findings, we created a PowerPoint slide show for example the way consumers interfaced with all the brand. market research companies Perth was effective given it combined visuals - including graphics to illustrate the merchandise settings along using the powerful marketing words that touched the consumers. This PowerPoint also served as great single 'point and click' visuals over the internet. The marketing findings were written up into a quick fact sheet this website visitors could download and look at at their convenience.
The most comforting derive from my researching the market investment was that this survey supported my theory until this remarkable name was obviously a "positive brand name strongly associated with multiple product categories." Was it worth the expense to buy survey? Yes, since it set it up understanding of my consumers' minds plus valuable wording for future marketing efforts on the net, on the internet and presentations. It also saved me money by investing in flyers and a web based website presence that could connect with my prospective clients.
I recommend, if you're an inventor, be sure you schedule money on an independent survey on your own product idea as well as your product name. You will be glad that you did!