Before you hire an influencer for marketing your brand, you should check authenticity of his followers and engagement rate. 

Mobile App Influencer Marketing is the right thing to do but you need to know the basics of social media. First, you need to find the right persons that can connect you to your potential customers and second, you need to manage your marketing campaigns.

You need an online tool with which you can find influencers and locate the persons that can work for your business. Also, you need to keep an eye over their performance to get maximum return on your investment. 

Important factors to consider while working with influencers

1. Fake followers

A key opinion leader is known by his followers and his power to keep them engaged. An influencer could have millions of fans but you need to believe on authentic data only. While it isn’t unusual for an influencer to increases his fans to millions, you need to check their followers so you find the right person to promote your brand.

1. Engagement rate

It is the rate of engagement of influencers. For example, if an expert can keep 50 out of 100 users engaged, his engagement rate would be 50% and you will agree that the bigger is the better. You need to find an influencer that highest number of followers and a high engagement rate.

1. Expertise

For mobile app influencer marketing, you need an expert with experience on the subject related to your business. For example, if you make beauty products, you need to find an influencer who’s an expert in beauty industry. He could be a dermatologist, or anyone related to your business. 

1. Content 

Another important factor to consider with influencers is their content. For example, some people are expert in making long videos, while others have expertise in short videos. You should check content of every influencer before making an opinion on his ability to work for your business. 

1. Price

It is the biggest factor to consider as whether you will be able to hire a Key Opinion Leader would depend on his service charge. While an influencer is free to ask for any fee for his services, you should do a comparison of various experts to find the right person who’s both reliable and affordable. 

Final Thoughts

For convenience, you should join hands with an influencer agency that can provide real help in influencer marketing. The agency will provide you a dashboard where you can see influencers with necessary details so you can make an opinion on them.