What Makes a Diamond Look Good

The mesmerizing beauty of gemstones always leaves us in awe. No matter how beautiful a gemstone is naturally there are some steps to make it a fit for normal use. Have you ever wondered why do some diamonds look better than others? Well, there are some determining factors in the case of the outlook of every gemstone. 

The first thing that makes some diamonds stand out from the others is diamond cuts. How a diamond was cut can change its outlook. A diamond’s cut determines the depth and width of it. Some stones shine more and there are some which shine less. Also, according to how the stone was cut, the pattern of light reflection and refraction can change. A diamond’s cut can often change the way it looks. This is a reason why some diamonds don’t look much attractive to our eyes even after being well graded.

The next thing is the color of the stone. Especially in diamonds, there is a range of colors. They can be pure white, which is undoubtedly the most beautiful and also contains a higher value. At the bottom line, a diamond can come in a greenish-yellow color. The whiter a diamond looks, the more value it adds. Besides, that color spectrum also makes a stone more or less attractive. It doesn’t mean that a less white diamond is not always pretty. With the right combination of color, cut, and carat, even a cheaper diamond can look very attractive to the eyes.

The shape of a stone is also very important. Though it may vary from person to person, sometimes it can be a major cause. The shape should be in tune with the diamond’s cut to make it look pretty.

Last but not least a diamond's quality also remains in its carat. Though carat mostly determines the quality of the diamond, it is also true that a better quality of the stone is supposed to look more attractive and beautiful.

Direct Mails: The (Possible) Key To Booming Your Business

Don’t you get annoyed sometimes, when your precious emails get drowned under ads of different companies? Do you believe these things are all useless? Well, think again! Not only are they still appreciated by a lot of people, but they can also actually be a good way to boost your business. Let's dive deeper into the world of Direct Mails, shall we?

What is direct mail?

A very normal thing to ask, in an age where emails are the norm. If we put it in email language, direct mails are equivalent to ad mails of promo emails that usually stay in your spam folder, never seeing the light of day. According to Shopify Encyclopedia,

“Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier services to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.”

In a nutshell, Direct Mails are ads, but sent personally to you, in the form of flyers brochure and whatnot.

Are Direct Mails dying?

Contrary to popular belief, direct mails are still pretty prevalent. In 2018, direct mails took a huge portion of the local advertising sector, which is equal to nearly 40 billion. And in 2020, the numbers have only increased. Around 65% of companies prefer traditional direct mail kent over emails, or use them both at the same time.

So the question is - Why? Why do people still prefer direct mails? Well, the answer can be the secret to making your company.

Using Direct Mails to your advantage

One of the biggest reasons why Direct Mails are alive and well in this age of digitalization is the amount of personalization they can provide. While competitors opt for emails, send a brochure to your targeted customers, personalize it according to their needs, come up with eye-catching headlines, & offers. While these techniques might get stuck in the spam of your email, through Direct Mails they are sure to get your customers attention. But careful not to overdo it though, that will simply backfire.

Time to make your customer special, and seal that deal!!